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let's make business a force for good

I have no doubt that purpose-driven innovation, culture and sustainability is the blueprint for building great companies.

ABOUT Bruce

Scottish Entrepreneur

I'm very proudly from Scotland, where we are part of an ecosystem pioneering a Country-wide approach to purpose-led entrepreneurship.

At 26, I have opportunity every day to work alongside global brands, cooperate with business and political leaders, as well as write and contribute in the media.

I have endless stories about convincing global entrepreneurs and brands to work with me and how I managed to secure meetings with Apple, Google, eBay & AirBnB on my first trip to Silicon Valley at 19 or when a cold email landed me a partnership with Virgin Atlantic at 21.

I'm passionate about combining human-led leadership with business growth strategies and technology - where business meets society.

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Human-led Leadership

I'm inspired by the many leaders who understand the universal truth that kindness, trust and empathy are the foundations of great leadership.

Leadership is ultimately an act of service. You are in service to a shared purpose and to the people you inspire to bring that purpose to life.

Human-led leadership is about more than just business, it a way to foster great trust in any relationship. I love sharing the principles I've learned from great leaders and what I've experienced growing our community at FutureX.

Organise a workshop for your team

I speak, host purposeful workshops and organise my own events, too!


You can hire me to host a workshop or speak at your event.

I can deliver tailored workshops on human & purpose-led leadership, startup communities & ecosystems, startup & purpose-led business.

I have hosted interviews, fireside chats and Q&A with house-hold brands including, Brewdog, Google Startups, TOMS, YC, Netflix, Headspace, Mastercard, RBS and Silicon Valley Bank.

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Alongside speaking I occasionally write blog articles and guest columns in publications around the world.

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